Indirect Operating Expense- Advertising and Publicity Expense

Indirect Operating Expense- Advertising and Publicity

The following are Indirect Operating Expense- Advertising and Publicity categories for . There are also links below that will allow users to drill down further and determine what actually composes these categories. As a reminder
  • Directly Assignable to Passenger Although this is somewhat vague, it can be helpful. Whenever an airline needs to dedicate resources to advertising or publicity that could be considered this.
  • Directly Assignable to Cargo Similar to the previous bullet except that this refers to resources that are assigned to handling Cargo.
  • Institutional Advertising Advertising that is dedicated to improving the customers opinion of the company and not necessarily a product.



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